At its core, Salesforce Lightning is a centralized platform that enables its users to perform a vast number of activities quicker and with higher efficiency. Salesforce Lightning is a new UI introduced by Salesforce with added features and instruments that flawlessly delivers higher degrees of automation and improved personalisation services for its users. Salesforce’s new interface is intended to maximize sales rep productivity as well as deliver all-new intelligence tools. Lighting is a completely new platform altogether that meant to reinvent the way businesses around the world conduct their sales operations. It is an ambitious project which was more than just new fonts, renewed icons, and fresh color pallet. So, quite recently the company has decided to introduce its users to an entirely new UX – Salesforce Lighting Experience. With over 150,000 customers all over the world and virtually millions of users, there is a great deal of pressure on Salesforce to remain leader of the industry and continuously deliver the most stellar experience. It is a brand that defines trends and makes what we refer to as best practices in the field of customer relationship management.
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